PUMA announced a long-term partnership with Selena, who will work with the brand to design product and create marketing campaigns.
Selena said “Being part of the PUMA family is very exciting for me.PUMA has changed the game when it comes to mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”