Selena Gomez's New Nail Polish Line Adds Some...

Thu, Feb 21, 2013 at 11:12 AM by User

Forget French tips or clear coats: Plain manicures just won’t do for pop stars, who these days treat their nails like mini works of art. Crystal studs, colorful patterns and outré shapes have become the norm as style stars like Katy Perry, Rihanna and Lady Gaga push the envelope of self expression.

The trend of decorating your digits may seem new, but nail adornments been around for hundreds of years and really took off in the ’80s. Thanks to advances in technology and the ability to share inspiration through DIY videos, Instagram and blogs, the trend is back with a vengeance. Recent breakthroughs include sticker-like nail appliqués, long-lasting gels, crackle overcoats, magnetic polishes and holograms.

Just like hair and makeup, the look of an artist’s nails can be changed depending on their mood, their outfit or the occasion. Katy Perry, one of nail art’s most adventurous poster girls, wore patriotic nails for the 2012 election, movie reel nails for the debut of her documentary and once featured the entire cast of MTV’s Daria on her fingers—just because.

Celebrities aren’t just demanding the most intricate designs, they’re also dipping their (well-polished) toes into the business. Musicians like Nicki Minaj and, most recently Selena Gomez have created their own lines of nail polish, designed to reflect their personal taste and style. Selena’s range, designed in conjunction with polish giant OPI, is filled with soft, pretty colors and spunky, sparkling shades.

Shoppers can choose from the “Selena,” a peachy pink with a hint of shimmer; the bright fuchsia “Spring Break” (after the budding actress’ upcoming film); “Confetti Fun,” a blue tone with rainbow glitter; and 11 more easy-to-apply shades. The fast drying, long-wearing polishes retail for just $7.99 and are available at major retailers like Target, Wal-Mart and Amazon.

Selena likes to mix-and-match her shades, and choses her color based on the season and “what she’s going through” (we’re guessing there were a lot of dark ones selected over the past few months). OPI filmed a video of sweet Selena behind the scenes of a shoot for her new nail color line—watch her talk about her style and her favorites from her spring polish collection above.

 

Click here to read the full article by the staff of Popdust. 

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